Uganda Tourism Board

Statutory agency sustainably promoting Uganda as a competitive tourism destination and licensing tourism enterprises.

UTB Government Agency

About the Institution

Uganda Tourism Board

UTB Abbreviation

Active Status

Mandate

Statutory agency sustainably promoting Uganda as a competitive tourism destination and licensing tourism enterprises.

The Uganda Tourism Board (UTB) is the statutory agency responsible for marketing and promoting Uganda as a competitive tourism destination, both locally and internationally.

UTB leads destination branding under the “Pearl of Africa”, supports tourism product development and sector investment, licenses tourism enterprises, and provides industry data and market intelligence to guide planning.

At a Glance

Government-affiliated statutory institution

Works under the Ministry of Tourism, Wildlife & Antiquities

Supports Uganda's tourism and conservation sector

Official website: utb.go.ug

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