4th from the Right, Ministry of Tourism Under Secretary Mr.Geoffrey SserembaUganda is taking its destination marketing drive to Central Asia, as a delegation from the Ministry of Tourism, Wildlife and Antiquities, led by the Under Secretary Mr.Geoffrey Sseremba, to Ashgabat to participate in the Turkmen Travel 2026, taking place from April 14th to 16th, 2026.
The international tourism exhibition and conference has convened global tourism stakeholders, including tour operators, investors, destination marketers and policy makers, to showcase travel offerings, exchange expertise and forge strategic partnerships. The forum is also designed to position Turkmenistan as an emerging tourism destination while opening avenues for cross-border collaboration.
Uganda’s participation signals a deliberate effort by government to diversify its tourism source markets beyond traditional regions, and to position the country competitively within emerging travel corridors.
At the exhibition, Uganda is showcasing its unique and diverse tourism portfolio anchored on nature, culture, and adventure. Uganda is also marketing itself as a year-round destination with authentic, unspoiled experiences, targeting high-value travellers seeking immersive and sustainable tourism.
Participation in Turkmen Travel 2026 presents Uganda with a critical opportunity to tap into the relatively underexplored Central Asian market. With increasing outbound travel from the region, Uganda aims to position itself early as a preferred long-haul destination. The event offers Market diversification, Business-to-business linkages, Investment attraction, Destination visibility,
Uganda’s presence at the exhibition aligns with its broader tourism growth strategy focused on increasing international arrivals, length of stay, and visitor expenditure. By participating in high-level global tourism forums, the country continues to position itself as a competitive and sustainable destination.
As the global tourism landscape becomes increasingly competitive, platforms such as Turkmen Travel 2026 provide Uganda with the leverage to tell its story, build new alliances, and unlock emerging markets critical for the sector’s long-term growth.
