The growth of Uganda’s tourism sector is partly dependent on the promotion of domestic tourism. The tourism industry in Uganda is still lagging behind and this is attributed to the low domestic tourism promotion.

This calls for intensive campaign to promote domestic tourism such that the statistics of the Ugandans visiting their country can increase.

In an effort to achieve this and shine a spotlight on Uganda’s attractions in the various regions.

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The Ministry launched a campaign aimed at promoting domestic tourism and popularising the national brand “Explore Uganda, The Pearl of Africa”.

The initial campaigns were carried out in the regions of Elgon, Western, Northern and Bunyoro which registered a great success.