The project's objective was to develop the handicrafts and souvenir sector in Uganda. Overall, the program focused on creating linkages between producers, associations, and traders of handcrafted products and the tourism industry to improve the livelihoods of some of Uganda's most marginalized communities. Key emphasis was placed on supporting the production of functional items that were in demand by both the local market and international buyers. Interventions prioritized product development and diversification, increased production, and quality enhancement.

The project supported the following activities:
1)    Capacity building to producers, associations and exporters of handicrafts and souvenirs;
2)    Renovate and establish production centers;
3)    Strengthen market linkages for producers, exporters of handicrafts and the tourism sector;
4)    Supporting handicraft firms to adopt e-commerce

The project aimed to develop the handicrafts and souvenir sector in Uganda. Overall, the program looked at creating linkages between the producers, associations and traders of handcrafted products and the tourism industry to improve livelihoods for some of the most marginalized communities in Uganda. The key focus was on supporting the production of functional items which are in demand by both the local market and the international buyers. Interventions emphasize product development and diversification, increased production and quality enhancement.