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Explore Uganda

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EXPLORE
BUSOGA
CO
NCEPT 

15TH – 18TH FEBRAURY 2024

Of

BUSOGA

ATTRACTIONS

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Introduction

The growth of Uganda’s tourism sector is partly dependent on the promotion of domestic tourism.

 

The tourism industry in Uganda is still lagging behind and this is attributed to the low domestic tourism promotion.

 

 This calls for intensive campaign to promote domestic tourism such that the statistics of the Ugandans visiting their country can increase.

 

In an effort to achieve this and shine a spotlight on Uganda’s attractions in the various regions.

The Ministry launched a campaign aimed at promoting domestic tourism and popularising the national brand “Explore Uganda, The Pearl of Africa”.

 

 The initial campaigns were carried out in the regions of Elgon, Western, Northern and Bunyoro which registered a great success.

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To position the Busoga region as a destination of choice for domestic tourists

 

To leverage user-generated content for promoting domestic travel

 

To promote the National brand of Explore Uganda the Pearl of Africa to the domestic market.

Objectives

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Campaign Structure

Visiting and promoting the Key Sites in the Area – Cultural Sites, adventure sites, Community and Private Enterprises

 

Mobilization of stakeholders – Political leadership, local communities, tour operators, Students and the general public

 

Media coverage and content development for all media enterprises including mass, print and social media

 

Cooperate Social responsibility

Travel SCHEDULE

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Day 01 (15th Feb)

8:00am

Assembly at Uganda Museum

10:00am

Flag off.

Stop Over at Najjembe

12:00pm

2:30pm-7:00pm

Visit Nile Breweries, Nalubaale Dam and Nile Bridge

Travel to Jinja

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Day 02 (16th Feb)

7:00am-8:00am

Breakfast

9:00am-10:30am

Travel to Kagulu

Briefing at Kagulu Hill

10:30am-11:00am

11:00pm - 2:00pm

Hill climbing Challenge

2:00pm-3:30pm

Lunch and CSR at Kabukye Primary School

Kagulu Hill Climbing Challenge

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Day 03 (17th Feb)

7:00am-8:00am

Breakfast

9:00am-2:00 pm

Lunch

2:00 - 3:00pm

3:00 -6:00pm

Travel to Busowoko and Itanda falls

8:00pm

Explore Busoga Concert featuring Jose Chameleon and the local artist s

Group 1-

Adventure activities in Jinja


Group 2-

 

Visiting Bishop Hannington Site in Kyando and the Kingdom Palace in Iganga.Group 2-

Adventure Experience

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Day 04 (18th Feb)

8:00am-12:00pm

Visit Kakira sugar factory

12:00pm

Travel to Kampala

Travel Back to Kampala

Gallery

Explore 

Busoga

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