Uganda Unveils the National Tourism Policy 2025
- Nov 26, 2025
- 2 min read
Kampala, 26 November 2025
The Ministry of Tourism, Wildlife and Antiquities has launched the Uganda National Tourism Policy (2025), a strategic framework aimed at boosting competitiveness, strengthening resilience, and positioning Uganda among Africa’s top five tourist destinations.
Speaking at the launch, the Minister of Tourism, Tom Butime, called the policy “a decisive turning point for Uganda’s tourism future,” noting that it aligns with Vision 2040, the National Development Plan IV, and the Ten-Fold Growth Strategy.
“Uganda is abundantly gifted, but potential is not progress,” the Minister said. “This policy gives us the roadmap to translate our cultural and natural wealth into real investment, real jobs and real earnings.”
The policy prioritizes high-growth segments such as MICE tourism, AFCON 2027 opportunities, cultural tourism, oil and gas corridor tourism and youth-driven digital innovation. It also emphasizes safety, product development, destination branding and improved investment frameworks.
The Permanent Secretary Doreen S. Katusiime described the new policy as “a national blueprint for transformation.”
“Tourism must now be mainstreamed across all sectors,” she said. “Every road built, every investment approved and every innovation funded must support Uganda’s tourism value chain. The framework is in place, now it is time for action.”
She acknowledged the World Bank’s support through the Competitiveness and Enterprise Development Programme (CEDP), and commended UTB, UWA, UHTTC and UWRTC for leading conservation, marketing and skills development efforts.
The Ministry emphasized that with coordinated implementation, the sector could generate at least USD 4 billion annually and expand employment opportunities for Ugandans.
The Uganda Tourism Association (UTA) President Yogi Birigwa welcomed the policy, describing it as the clarity the private sector has long awaited to build a sustainable and competitive industry. She highlighted the need for strong inter-agency coordination, continued private-sector involvement in implementation and the removal of persistent bottlenecks such as licensing hurdles, taxation issues, skills shortages and investment barriers.
Birigwa emphasized that effective implementation will depend on unified action from Government, industry players and communities, noting that the UTA “stands ready” to support the policy’s vision.
The launch of the Uganda National Tourism Policy 2025 marks a pivotal commitment to turning the country’s vast natural and cultural endowments into a powerful engine of inclusive growth. With clear direction, strengthened partnerships and renewed national resolve, Uganda is now poised to elevate its global standing and unlock the full potential of its tourism sector for generations to come.
Wow, this is fascinating! I've been seeing so much buzz about new tourism strategies lately, and Uganda's focus on becoming a top African destination is really inspiring. It got me thinking about my own creative process. I recently started playing around with tools like Omni Flash for generating video content, and it's completely changed how quickly I can bring ideas to life. I'm curious to see how policies like this will impact the kind of promotional materials and digital storytelling that emerge from Uganda's tourism sector. Exciting times ahead!
This is such an exciting development for Uganda's tourism! It makes me wonder if policies like this could also inspire new ways to showcase destinations. I've been experimenting with ways to visually present travel ideas lately, and I recently discovered Omni AI Video. It’s fascinating how you can take simple text prompts and turn them into pretty compelling video clips. I'm curious to see if similar AI tools might play a role in how countries market themselves in the future, perhaps alongside traditional approaches. Thanks for sharing this important news!
This is such an exciting development for Uganda's tourism! It makes me wonder if policies like this could also inspire new ways to showcase destinations. I've been experimenting with ways to visually present travel ideas lately, and I recently discovered Omni AI Video. It’s fascinating how you can take simple text prompts and turn them into pretty compelling video clips. I'm curious to see if similar AI tools might play a role in how countries market themselves in the future, perhaps alongside traditional approaches. Thanks for sharing this important news!
This is such exciting news for Uganda's tourism! It's amazing to see such a clear plan in place. Reading about this policy reminded me a bit of how I've been able to streamline my own creative projects lately. Discovering tools that can generate high-quality content so quickly has been a game-changer for my workflow. For instance, I've been experimenting with Artta AI, and it's pretty incredible how fast it can produce cinematic videos and realistic images. It really makes you think about the possibilities for promoting destinations like Uganda! Thanks for sharing this important update.
This is such exciting news for Uganda's tourism! It's amazing to see such a clear plan in place. Reading about this policy reminded me a bit of how I've been able to streamline my own creative projects lately. Discovering tools that can generate high-quality content so quickly has been a game-changer for my workflow. For instance, I've been experimenting with Artta AI, and it's pretty incredible how fast it can produce cinematic videos and realistic images. It really makes you think about the possibilities for promoting destinations like Uganda! Thanks for sharing this important update.